Meta’s Search for AI Clout Takes It Into New Terrain

Meta Platforms knows how to get brands like Away and Temu to buy advertisements on Facebook and Instagram. If the company’s CEO, Mark Zuckerberg, is to succeed at his goal of becoming a leader in artificial intelligence, though, Meta’s going to have to quickly learn a new skill: how to pitch software to big businesses.

Zuckerberg wants to turn Meta’s large language model, Llama 3, into the industry standard for AI. Initially he has relied mostly on other tech companies to handle selling the software to customers, with mixed results so far.