Satya Nadella’s New AI Battle Cry at Microsoft: Platform, Platform, Platform

In March, at a Microsoft all-hands meeting, one of the company’s newest executives, Jay Parikh, laid out a rough vision for Microsoft’s path forward in artificial intelligence.

AI models made by OpenAI and others were quickly becoming commoditized by  more efficient models from DeepSeek and Microsoft’s own research arm that performed nearly as well for a fraction of the cost, Parikh said, sitting alongside chief executive officer Satya Nadella and chief technology officer Kevin Scott. That meant it would soon become easier for companies to build their own AI applications—and that Microsoft could cash in on that growing market by redoubling its efforts to sell them tools for doing so, said Parikh.