Morgan Stanley’s E-Trade Explores Offering Crypto Trading

Morgan Stanley’s online stock-trading arm, E-Trade, is exploring adding crypto trading in anticipation of a more favorable crypto regulatory environment under the incoming Donald Trump administration, according to two people familiar with the firm’s plans.

If Morgan Stanley goes ahead with the launch, E-Trade would become one of the largest mainstream financial firms to offer crypto trading, pitting a traditional brokerage giant against Coinbase and other crypto exchanges.