A New Startup Runs a Studio to Make Hit Creator Shows

Creator management firms help creators ink brand deals, but they typically don’t also have production facilities to help creators launch projects, such as recurring shows made for YouTube or TikTok.

Scott Dunn and Chris Gera are taking a different approach with their new startup Unicorn, which is part talent management firm and part content studio. The two co-founders, who officially launched the company earlier this month, split the ownership rights of the shows 50-50 as well as revenue, such as from YouTube ads and brand deals, with the creator of the show.