Not Every Podcaster Is Ready for Video

Long gone are the days when podcasting just meant audio episodes. Spotify and others have been pushing podcasters to post video versions of their shows, which can open up new types of advertising such as product placement and give podcasters video clips that can expand their reach. But some podcasters are skeptical that the video effort will pay off.  

Video is “forcing people to change what the core competency of podcasting is,” said Eric Silver, head of development at Multitude Productions, which produces podcasts and sells ads on their behalf, in an interview. “I don’t think I should turn myself into a YouTuber just because Spotify is messaging that this is the future.”