OpenAI Plans New Pricing for ChatGPT Ads, Explores Other Upgrades

OpenAI plans to start pricing some ChatGPT ads based on whether people click on the ads rather than just how many people see them, an agency executive who spoke with OpenAI employees and works with ChatGPT advertisers said.

At the same time, OpenAI has also indicated it plans to introduce ads aimed at getting people to take a specific action, like making a purchase or downloading an app, the agency executive said, though it hasn’t put a firm timeline on when that could happen. The discussions reflect OpenAI’s efforts to make ChatGPT more appealing for marketers as it chases its ambitious growth targets and looks to challenge Meta Platforms and Google.