OpenAI’s AWS Push Comes As Customers Embrace Rivals

Amazon has touted a deal to finally bring OpenAI to its Amazon Web Services cloud unit with a new offering geared toward running AI agents. But some AWS customers have shrugged at the announcement, in part because they’ve come to rely on other model makers in the three years since OpenAI set off the AI boom.

Six firms that work with AWS, either as customers or as consultants to customers, said they and their clients have been happy using models AWS offers through its Bedrock service, including from Anthropic and budget-friendly options like Amazon’s own Nova. While some said they might evaluate using the OpenAI products once they launch, others are already accessing OpenAI through other clouds.