OpenAI’s Sales Chief Sees ‘Paradigm Shift’ in Corporate AI Spending

OpenAI, targeting nearly $4 billion in revenue this year, has generated the vast majority of those sales from individual consumers who pay for ChatGPT’s premium features. The company’s ability to hit its steep growth goals—as much as $100 billion in revenue by 2029—will hinge in part on its ability to sell to businesses.

To get there, OpenAI’s sales team is angling to capitalize on a “paradigm shift” at large enterprises as they spend more of their IT budgets on generative AI, chief commercial officer Giancarlo “GC” Lionetti said in an interview. It has been winning new contracts with healthcare, manufacturing and legal companies, including with vaccine maker Moderna and home improvement retailer Lowe’s, Lionetti said. That’s a change from its early customer base of fledgling startups and more tech-savvy software firms.