Pinterest’s AI Strategy Focuses on What Users Want

Since ChatGPT came out three years ago, there has been no shortage of tech companies whose businesses some see as potential victims of competition from chatbots. That list has ranged from Google to Salesforce to Adobe. Now it’s Pinterest’s turn.

The digital scrapbooking firm came of age during an earlier tech era by giving its users a way to find inspiration for kitchen remodels, wardrobe purchases and new haircuts, both on its website and in its app. But conjuring up realistic images is something people can easily do with short text prompts and photos on ChatGPT or Google’s Gemini. In some cases, AI companies are getting even more serious about eating Pinterest’s lunch: Google, for example, earlier this year released a Pinterest clone called Mixboard.