Pro Weekly: Big Funding Quarter for Social Commerce

It’s starting to feel like the heady days of 2021 again—at least in the creator economy. We reported this week that U.S. creator startup funding had its best quarter in four years, according to our Creator Economy Database. 

Shopping was the category with the largest funding haul. We recorded just two deals in the quarter, but they were big ones. Live shopping company Whatnot and affiliate marketing startup ShopMy raised $265 million and $77.5 million, respectively, in January, among the largest deals of the quarter overall.