Pro Weekly: Why Sports Rights Fees Keep Climbing

A driver and crew make a pit stop at the NASCAR Cup Series Championship at the Phoenix Raceway in November 2023. Photo by Grindstone Media Group via Shutterstock.

Scott Thurm

We launched our latest Pro database on Wednesday, the Sports Rights Database. My colleagues Sahil and Akash detailed more than $180 billion in sports rights deals across eight professional and college sports leagues and 10 platforms, including Disney’s ESPN and Apple TV+.