Reaching the ‘Savvy’ Consumer Is Complicated

I’m delighted to be at The Information’s annual conference for women in media, tech and finance in Napa Valley. We’ve covered a lot of ground throughout the two-day event, ranging from artificial intelligence to the future of consumer and issues impacting young people.

I heard one theme again and again: As the consumer market has gotten more crowded, that makes it increasingly harder for startups to stand out, so they have to tap into a combination of social media creators, selling online and in person to reach customers.