Reddit’s Plan for Growth

Reddit Chief Operating Officer Jen Wong has only been at the company for six months, but she has big ambitions for its ad business. In an interview with The Information, the former Time Inc. COO says Reddit should be able to build an ad business that’s “comparable” to social media networks Twitter, Snap and Pinterest. That’s a ways off: The smallest of those companies has, at about a billion dollars, ad revenue roughly 10 times what Reddit brings in.

Ms. Wong’s optimism is based on Reddit’s growing base of 330 million monthly active users—more than Twitter reported for its most recent quarter, for instance. She was hired last April as part of a renewed push by Reddit co-founder and CEO Steve Huffman to turn the site, known for its user-generated videos and commentary, into a real business.