Revenue Surges at Google, Snap as Shift to Digital Ads Accelerates

Dell is rethinking how it spends this year’s ad budget. The computer maker is likely to shift as much as 15% of the nearly $100 million it typically spends on TV advertising in the Americas to digital ads, according to a person familiar with the plans.

The company and other large brands are accelerating a yearslong shift in spending toward digital ads that has delivered sizable revenue gains to big tech companies more than a year after the start of the pandemic. On Tuesday, for instance, Alphabet reported a 69% increase in ad revenue, while Facebook is expected to post equally robust results later Wednesday.