The Robotics Coder Who Became Full-Time Influencer

Lukas Ziegler, courtesy of the subject.

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Four years ago, Lukas Ziegler was programming robots at a Polish distributor for Universal Robots, which makes industrial robots that work alongside humans. At night, he started to post about the robotics industry on LinkedIn, eventually traveling around the world to visit robotics companies and give speeches at robotics trade shows.

Ziegler’s online following was already taking off by 2023 when he started working in sales at German startup Energy Robotics, which equips robots, such as Boston Dynamics’ robo-dog Spot, with software to work in industrial settings.

By late 2023, the 28-year old, who is based in Warsaw, had accumulated 100,000 followers on LinkedIn. Last November he left Energy to pursue a full-time career as an influencer, including writing the Substack newsletter “We Are All Robots.”

“Travel around the world, talk about robots, talk to great founders—it's like the best job of your life, even if it doesn’t pay that well,” he said.