Salesforce Leads Financing of AI Startup at More Than $4 Billion Valuation

Salesforce is leading a financing round in Hugging Face, one of the most highly valued startups helping businesses use artificial intelligence, at a valuation north of $4 billion, according to two people with knowledge of the situation. The roughly $200 million funding round more than doubles the share price and private valuation of the New York–based company, one of these people said.

Salesforce is paying a high price for a piece of Hugging Face, which runs a service that helps companies store and use AI software, similar to the way GitHub lets developers store software code. The new funding valued the startup at more than 100 times its annualized revenue, a measure of how much revenue the company would generate over the next 12 months at its current rate, one of the people said.