Shein Hires TikTok’s Top U.S. Logistics Exec

Shein has hired TikTok owner ByteDance’s top U.S. logistics executive, Wei “Andy” Huang, to lead its fulfillment and logistics operations. The hiring is a big win for the China-founded fast-fashion giant as it tries to edge out TikTok in the online shopping arena.

The hiring is also a sign of Shein’s ambitions to compete directly with U.S. e-commerce giants like Amazon by beefing up distribution operations in the U.S. and selling more outside brands on its site.