Shopify’s ‘Trojan Horse’ to Beat Salesforce

Shopify, best known for selling software and services to help small entrepreneurs run online shops, wants to boost its growth by landing bigger retailers as clients. One obvious target is merchants that use e-commerce software from enterprise giants like Salesforce, Adobe and Oracle.

While Shopify has highlighted its success in winning some bigger businesses, such as Reebok and Away, the company has struggled to pull other retailers completely away from firms like Salesforce. Big merchants often have multiple behind-the-scenes software systems to manage and might not think it’s worth the hassle or risks of moving entirely over to Shopify.