Snapchat’s Twitter Problem

Is Snapchat destined to become more like Facebook or Twitter?

That is to say, can it become a service that will be used by 1.4 billion people, like Facebook, and have a market capitalization of $262 billion? Or will it be stuck at around 300 million deeply-engaged users and a market capitalization of $20 billion, not much above Snapchat’s most recent valuation of $16 billion. There are striking parallels between Snapchat and Twitter that suggest Snapchat could run into some of the same user-growth problems.