Snowflake in Talks to Buy App Monitoring Startup Observe Inc. For Around $1 Billion

Snowflake is in talks to buy app monitoring startup Observe Inc. for around $1 billion, which would likely be the biggest deal in Snowflake’s history, according to people with knowledge of the discussions.

Observe, based in San Mateo, Calif., sells so-called observability tools that help developers to understand how their applications are performing and allows them to spot disruptions and outages. The deal would bring Snowflake into closer competition with software firms Datadog and Cisco’s Splunk.