Sports Networks Want Instagram to Install Video Fence

Instagram’s efforts to become a hub for user-generated and professional videos have hit a snag: its lack of a fence.

Instagram doesn’t have so-called “geofencing” capability, allowing it to cordon off the videos posted on the app for viewing only by users in particular countries. That is stopping some sports broadcasters like ESPN, Fox Sports and Sky Sports from posting videos on the app. Those broadcasters need geofencing to ensure any programming they post online is available only in countries where they have rights. So instead they’re mostly using Instagram to share photos and graphics.