Tech Leaders Thirsty for Social Media Fame Are Hiring These LinkedIn Ghostwriters
The agencies advise clients on everything from posting frequency to the necessity of vulnerability.
Today’s Silicon Valley elite have no shortage of ways to command attention. They might author a Substack, launch a podcast—or station themselves directly within the mecca of business think-fluencing: LinkedIn.
As LinkedIn has evolved from its origin as a humble repository of digital résumés, nearly a third of American adults say they use the Microsoft-owned social network, according to Pew Research from November, making it a more popular destination than Snapchat, Reddit or X. Sure, the site’s feed can sometimes feel like a river of uninteresting promotional announcements and uninspiring inspirational quotes. Nonetheless, it has become a popular place for the capitalistic set to burnish their image and reputation—so much so that increasingly many of them are willing to hire some help in the form of a LinkedIn ghostwriter.
“Investors, employees can all be reading a single post from an executive in San Francisco or in Singapore but have no idea that it was actually highly engineered here in New York by a team of 30 people,” said Alice Luu, associate director of strategic communications at New York–based ghostwriting agency Manhattan Strategies.