Market Research
Art by Clark MillerTech’s ‘Overnight Shift’: The Smart Mattresses, Pillows and Gummies Putting Silicon Valley to Sleep
The biggest flex in the tech world used to be bragging about how little you slept—now it’s a high sleep score.
All-nighters were once a badge of honor among the tech elite. Now there’s nothing more embarrassing than a sleepless CEO. “It’s almost like there was this overnight shift in the tech scene,” said Aaron Bailey, co-founder of BuiltFirst, a cloud marketplace platform. “Everyone was glorifying how little sleep they get, and now it’s become how much sleep they get.”
Between sleep trackers, smart mattresses, supplements and subscriptions, there’s no shortage of ways to optimize a night of shut-eye. We spoke to startup founders and tech workers to learn what they’re using to fall asleep faster, stay asleep longer and wake up with more energy.