Temu 2.0 Attacks Amazon’s Achilles’ Heel

Temu is making swift progress in winning over popular Amazon merchants to sell on its bargain site, thanks to a simple pitch: It’s much cheaper for merchants to sell on Temu than on Amazon.

Temu has already added more than 60% of major China-based Amazon sellers of products like bedding sets and vacuum cleaners and is enlisting U.S.-based merchants as well, two people familiar with the company said. The big question now is how aggressively Amazon, which is also battling a major Federal Trade Commission antitrust case, fights back.