Temu Breaks With Direct-From-China Strategy In Threat to Amazon

Chinese bargain site Temu has been a big hit with American shoppers in the past year or two, drawing increasing scrutiny from U.S. lawmakers over its approach to importing goods and attention from rival Amazon. Now, Temu is changing tack, encroaching more on Amazon’s turf.

Instead of only shipping items from Chinese factories directly to customers’ homes, avoiding paying U.S. duties along the way, Temu is signing up Chinese sellers that already have inventory in U.S. warehouses and can ship to homes from there, as well as U.S. merchants. Some of the sellers that Temu has signed up recently are also big on Amazon’s marketplace.