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Creator Economy

The AI Video Startups Competing With OpenAI’s Sora

Photo via Midjourney
By
Abubakar Idris
[email protected]Profile and archive

When OpenAI teased its new text-to-video generator Sora earlier this year, it upped the ante in the race to develop artificial intelligence applications to create art. Since then, Google has unveiled AI video generator Veo, and Erin has reported TikTok is working on an AI feature to create virtual influencers for advertisers, as well. 

As our chart below shows, smaller startups still dominate AI video services. They’re selling tools for creators, filmmakers and companies that need new product marketing. Over the last few years, the startups developing these products have collectively attracted around $600 million in venture funding, according to The Information’s Generative AI Database.

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