The Influencers Campaigning For Elon’s $45 Billion Payday

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Elon Musk’s superfans are taking a page out of the influential CEO’s social media playbook. Today I reported on a grassroots effort by Tesla influencers to swing an upcoming shareholder vote in favor of board proposals that could reinstate a $45 billion pay package for Elon Musk and move Tesla’s legal home to Texas. Popular X posters and Tesla investors like Alexandra Merz (better known on X as TeslaBoomerMama, a reference to her five children) have used their sizable followings to rally support for the proposals ahead of Tesla’s annual shareholder meeting on June 13.

While institutional investors like CalPERs and New York City Comptroller Brad Lander have opposed the proposals, individual investors like Merz in total own nearly 43% of Tesla’s stock. That means the online campaign could have a big impact on the results of the vote.