The Old-Media Firms Betting on Tech

It’s no secret that established media firms like newspaper publishers, TV networks and music companies have spent years trying to figure out how to survive technology’s erosion of their businesses. New data show which media companies have been the most active venture investors, mostly in areas that could be natural extensions from media like digital marketing or e-commerce.

As the accompanying chart shows, the list is topped by Comcast. Also active: Bloomberg, Time Warner, the Newhouse family’s privately held media conglomerate Advance Publications, the New York Times Co. and Hearst.