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Creator Economy

The Paris Olympics Is Minting New Creators

Gymnast Stephen Nedoroscik on day three of the Paris Olympic Games on July 29. Photo by Daniela Porcelli/Eurasia Sport Images/Getty.
By
Julia Hornstein
[email protected]Profile and archive

If the Paris Olympics has shown us anything, it’s that athletes are going viral for more than winning medals in their sports. 

American gymnast Stephen Nedoroscik, who became known as “Pommel Horse Guy” after winning two bronze medals at the Games, has incited a social media storm of dad jokes and has caused boys to join gymnastics classes in droves. Similarly, Henrik Christiansen, a Norwegian swimmer, has posted more TikToks about the Olympic Village’s chocolate muffins than his races, earning him the sobriquet “Muffin Man.”

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