The People With Power at WarnerMedia
When AT&T completed its purchase of Time Warner last year, one of its top priorities was to restructure the entertainment company so that its three businesses—HBO, Turner and Warner Bros—operated as one division. The hope was that by pooling its resources across children’s programming, premium entertainment, news and sports, it could better compete with bigger rivals like Disney.
Much of the reorganization is now completed. Last week, for instance, WarnerMedia named executives representing HBO and the Turner channels such as TBS and TNT to work together negotiating with cable and satellite operators, a big shift from the past. More changes are likely: WarnerMedia’s ad sales team is expected to eventually be integrated with AT&T’s Xandr targeted ad team, which is now run completely separately, say two people familiar with the situation. Such a combination could be made easier by WarnerMedia CEO John Stankey’s recent elevation to COO of the telecom giant, giving him oversight of Xandr as well as WarnerMedia. Today we’re publishing a WarnerMedia org chart, which identifies the 86 people who now fill key roles at the company.