The Takeaway
The Problem with Apple’s Juice
In the build-up to the new Apple Watch, it is easy to get seduced by the rumored features. Curved screen! Wireless charging! Jony Ive thinks it’s slick!
But—and I hate to burst everyone’s bubble here—the appeal of the world’s most highly anticipated wearable computer is going to come down to something a lot more mundane: battery life.