The Problem with Reporting About Startups

Startup cultures make easy media targets. They’re messy and not often well understood—and lately, there’s been a lot of misleading reporting around them.

On Twitter this week, I picked on Fortune a bit for its look at Rent the Runway. The piece lead with the revelation that the fashion startup’s high executive turnover has been caused by “serious problems with the corporate culture” which is “unpredictable and erratic.”