Three Ways Google’s New Android Ad-Tracking Limits Will Differ From Apple’s

Google on Wednesday unveiled proposed rules to limit how advertisers track more than 2.8 billion people using phones powered by its Android software, but the company is taking a different approach than that of Apple, which restricted iPhone ad tracking last year.

We talked to several digital ad industry executives steeped in the app-tracking rules about Google’s new proposals and found three key distinctions from Apple’s rules. There’s also one way in which they are similar: Both will hurt Facebook owner Meta Platforms and the advertisers who buy ads through the social network.