TikTok Asks Advertisers to Spend 50% More Next Year

TikTok is doubling down on efforts to take ad dollars from TV networks and Instagram owner Meta Platforms.

The hugely popular Chinese-owned video app is asking top ad-buying firms to increase their spending by between 50% and 150% next year, according to people with knowledge of the matter, in requests that ad executives say are unreasonable. And while TikTok isn’t likely to get as much as it is asking for, its aggressive approach reflects its confidence in building its ad business given that its young audience is prioritized by advertisers and its overall reach is growing.