TikTok, Instagram Plot TV Apps Following YouTube’s Success

Art by Mike Sullivan.

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Rejoice, couch potatoes. TikTok and Instagram, following YouTube’s lead, are working on ways to make it easier for viewers to watch videos from their apps on TV screens. The social media giants see an opportunity to grab some of the ad dollars flowing to the streaming TV market.

Meta Platforms’ leaders have said they are planning to develop a version of the Instagram app designed for TVs, according to a person with direct knowledge of the discussions. That app could show content like its Reels short-form videos.