TikTok Maintains Solid First-Half Revenue Growth Despite U.S. Ban Threat

TikTok parent ByteDance increased its international revenue more than 60% to about $17 billion in the first half of 2024, according to two people with knowledge of the financial results. As TikTok accounts for most of ByteDance’s revenue outside China, the growth suggests that TikTok’s advertising and other businesses have remained strong despite the threat of a U.S. ban.

ByteDance’s overall revenue in the first half—mainly coming from advertising and e-commerce generated by Chinese apps such as Douyin and Toutiao—grew more than 35% to about $73 billion. The growth rate represented a slight slowdown from a year ago, when first-half revenue grew more than 40%. That reflects the weaker Chinese economy, which cut into demand for ads, the people said.