TikTok Offers to Train Sports Advertisers

Despite TikTok’s immense popularity, it still has work to do to help advertisers and the agencies that make ads understand how to best use the short-form video app.

The latest effort to address this: Earlier this month, the ByteDance-owned company invited creative agencies to participate in a program focused on upcoming major sporting events, including the Super Bowl and March Madness, according to an email invitation seen by The Information.