TikTok Plans Los Angeles Live Studios to Boost Shopping Sales

When TikTok creators start a livestream to chat about their new favorite hairbrush, dog toy or cleaning product, they’re usually doing so from a setup in their own home. Soon some may be broadcasting from a company-operated studio in Los Angeles.

The short-video app is planning to open several locations in cities including LA where creators can livestream and sell products, according to three people familiar with the project. Each location could accommodate multiple studios and dozens of creators a day, according to two of the people. The manufacturing companies will be able to send sample products to the studios so creators can pitch items to their fans, the three people said.