TikTok Empowers Chinese Executives in Management Revamp

TikTok is implementing drastic leadership changes that pull the video app closer to the orbit of its parent ByteDance, just as Washington and Beijing are on the cusp of reaching a deal over the app’s future in the U.S.

TikTok’s global content and distribution partnership teams, both led by Western executives, will be moved under Fiona Zhi, a Bytedance veteran who has been TikTok’s product chief since 2023, according to an internal staff memo viewed by The Information. The restructuring, which will become effective next Tuesday, means the vast majority of TikTok will be overseen by ByteDance veterans and almost completely unravels TikTok’s earlier efforts to empower Western executives.