TikTok Shop Chief: No Plans to Dial Back Shop Content

TikTok isn’t swayed by users complaining they’re seeing too much on their feeds from creators hawking products.

“I’m not considering” dialing back the amount of e-commerce content on TikTok’s For You page, said Marni Levine, head of TikTok Shop’s U.S. operations for small and medium businesses, in response to a question about user complaints at The Information’s Creator Economy Summit.