TikTok’s Would-be Buyers and Video Podcasters Claim SXSW Stage

On Friday, I’m heading to South by Southwest, the annual tech and arts festival in Austin. If you’re in town, let’s grab coffee or tacos! I’m also speaking on two panels on Sunday. One is focused on 2025 trends in the creator economy, while the other is about labor issues in the sector. Hope to see some of you there! 

The creator economy has become a significant part of virtually every conference now, from CES to Cannes Lions and SXSW, from panels about the industry to creators attending. This year, I expect a bigger emphasis at SXSW on video podcasting’s big boom.