Tom Brady’s NFT Bump, Elon Musk’s SpaceX Bitcoin ‘Pump’

While Elon Musk, Jack Dorsey and other high-profile crypto cheerleaders tried to shore up confidence in bitcoin during an online event on Wednesday, several sports stars made a bigger splash. 

Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka and Tony Hawk said they signed exclusive, multi-year deals to produce non-fungible tokens with Autograph, the NFT-producing startup co-founded by Tampa Bay Buccaneers quarterback Tom Brady. The move showed how celebrities are continuing to be drawn to NFTs even as transactions for such digital art remain low and some investors remain skeptical about their staying power.