Tom Brady’s Media Company Looks to Raise $50 Million as Demand for Sports Content Surges

Superstar quarterback Tom Brady is freshly retired from football, but he’s got plenty else to keep him busy. His production company, Religion of Sports, is looking to raise around $50 million, according to people familiar with the situation. Such a deal would value the four-year-old company, co-founded by Brady, former NFL star Michael Strahan and filmmaker Gotham Chopra, at more than $100 million, according to the people.

There’s likely to be plenty of interest. Big investors have been piling into content production to feed the proliferation of streaming services that has popped up in recent years. And sports-focused plays are emerging as a particularly hot alternative to general entertainment studios, investors say.

Religion of Sports, which is behind such shows as the Tom Brady documentary “Man in the Arena,” as well as “Simone vs. Herself,” about gymnast Simone Biles, has raised $16 million to date and counts Shari Redstone’s Advancit Capital among its investors. The company’s revenue was around $35 million in 2021, according to people familiar with the situation.