Uber’s Three Paths to Becoming Profitable

Three months after Dara Khosrowshahi joined Uber as CEO in September 2017, he told his top executives he would like Uber to nearly break even in 2018 and be profitable by 2019. But by May of last year, after competition in ride-hailing and food delivery ticked up, he shifted course. A focus on making money would require sacrificing too much market share.

Now, he’s faced the consequences of choosing growth—and new pressure to choose differently.