Watch Video Makers Try Buzzfeed-Like Clips

In late December, a video started making the rounds on Facebook titled “Watch These Adorable Grandmas Try Fireball Whiskey for the First Time.” The content was exactly as advertised, and its style felt familiar. But the creator was a nearly unknown firm.

The video’s quick cuts of older women cautiously sipping the cinnamon flavored liquor was nearly identical to videos from any of the hip, well-funded news sites like Buzzfeed, Mashable or Elite Daily. But this video, which has racked up over three million combined views on YouTube and Facebook, was made by a little known video production company, Obsev Studios.