What Dude Perfect’s Fundraise Says About the Creator Economy

Dude Perfect raised more than $100 million from Highmount Capital. Photo: Dude Perfect

As creators’ popularity has grown, some of the biggest are now raising capital to transform their online followings into long-lasting media and consumer companies.

Dude Perfect, the five-person sports and comedy group that started with a popular YouTube channel, on Tuesday announced an investment from private equity firm Highmount Capital. A spokesperson for the group said the investment is between $100 million and $300 million.