What Our Latest Database Launch Tells Us About the Creator Economy

Today we launched the latest version of The Information’s Creator Economy Database, with information on more than 100 companies focused on creators. That’s double what the database contained in June! Some of the recent entrants include StreamElements, a startup that provides tools like chatbots and virtual tip jars for streamers, and Mayk.it, a social music app founded by former Snap and TikTok employees that provides access to a mobile recording studio. 

So far this year, the U.S. startups in our database have raised $3.7 billion, thanks to back-to-back quarterly VC investments of more than $1 billion. By the end of this year, we predict this figure will hit $5 billion as interest in people making a living online swells. 

Here’s what else stood out: