Creator Economy

What Should Influencers Say During a War?

Demonstrators protesting the Russian invasion of Ukraine in front of the United Nations Headquarters in New York on Monday. Photo by Bloomberg
By
Kaya Yurieff

Christina Galbato, an Instagram influencer with 272,000 Instagram followers who sells online courses for aspiring creators, was in the middle of launching a new coaching program when Russia invaded Ukraine. 

“It didn’t feel right to continue on with my planned promotional content, so I paused my normal content,” she said. Instead, Galbato started sharing posts from reputable news sources and other organizations, while encouraging her followers to make donations.