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What Tech Moguls Should Wear for Fall Conference Season: The Summer’s Red-Hot Power Color

Whites increasingly come in many textures, fabrics and unexpected garments—disrupting the status quo. ‘It’s a great color to lean into if you want to lead.’

By
Antonina Jedrzejczak
[email protected]
Art by Clark Miller

White for summer is nothing new, but 2024 embraced the hue at a whole new level. From sandals to sun hats and everything in between, shades of white dominated the most stylish wardrobes over the past three months.

And, no, we’re not about to tell you to put away all those whites with Labor Day behind us. In fact, as you get ready to think about what to wear during the corporate crunch period of conferences and other power conclaves between now and the holidays, keep them at the front of your closet.

For fall, designers delighted in putting the color to use across all sorts of textures and garments once considered impractical to make in white. These expansive options have turned the color and its many sister shades—bone, cream, ivory and eggshell, among other hues—into a luxury power color that conveys elegant confidence.

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