What to Expect at VidCon

I’m in Los Angeles this week ahead of VidCon, the annual conference focused on creators. 

The organizers of the event, which last year drew 55,000 people, expect the biggest theme this year to be the creator economy’s “coming of age.” After the boom in venture funding for startups and hype around the sector dissipated, investments have rebounded. The big question is what comes next.  

“We’re starting to see content creators become entrepreneurs and build these sophisticated businesses,” said Jacques Keyser, director of programming at VidCon. And some creator-founded brands, like MrBeast’s chocolate bar company Feastables or Logan Paul’s and KSI’s energy drink Prime could be acquired in billion-dollar-plus deals, Keyser predicts.